DIGITAL AND BESPOKE.
NO LONGER AN OXYMORON.
ContentWise helps fashion brands and online retailers deliver uniquely tailored digital experiences through bespoke personalization and merchandising automation.
In this presentation, we share our findings from the research we conducted on real production data from major fashion companies to analyze the effect of user interface personalization on engagement KPIs.
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ContentWise captures shopping data, customer journey data and contextual data and preferences to create a personal taste profile of each customer and adapt merchandising and offers.
UX Engine changes every element of the page and the product mix based on individual tastes and personal style. ContentWise creates millions of unique style profiles to create individualized looks, bundles and promotions.
ContentWise predicts a customer’s likely journey and re-organizes browsing to create the most direct path to what each particular customer is looking for.
Higher Loyalty & Frequency
ContentWise natively supports a number of shopping and campaign use cases that increase customer loyalty.