Personalized content recommendations increase content playback and TVOD sales.
In this white paper, we describe the integration of a content recommendation system into the production environment of Fastweb, one of the largest European IP Television (IPTV) providers.
The recommender system implements both collaborative and content-based techniques, tailored to the specific requirements of an IPTV architecture, such as the limited screen definition, the reduced navigation capabilities, and strict time constraints.
What is in this case study?
An overview of the Fastweb service and recommendation system architecture.
An explanation of how ContentWise was implemented to support linear TV and VOD.
Algorithm performance analysis with off- and online tests.
How the system resulted in up to 30% of the recommendations being followed by a purchase, with an estimated lift factor (increase in sales) of 15%.