Today we, as M&E industry professionals, are inundated with data. Picking the right metrics and tools is the only way to use all this data to improve personalization KPIs.
An agile iterative process, between new personalization recipes and data analytics, is the root cause of the personal experience customers demand.
Data Insights, the advanced UX analytics platform by ContentWise, is the first analytics tool uniquely designed to measure the performance of UX personalization.
During this 30-min video you’ll learn how Data Insights helps M&E operators to understand:
- KPIs and metrics you need to monitor for personalization at scale
- How personalization can impact financial indicators
- How a flexible product infrastructure can adapt to business needs
- How AI can automatically spot areas of improvement