Metadata is Hard Work and We Know It

Mario Scriminaci, Head of Product at ContentWise, delivered his "Metadata is Hard Work and We Know It: Automating Flawless Entertainment for a One-to-One Connection Between Your Brand and Your Audience" talk at the Connected Media IP conference at NAB Show 2019.


Metadata is hard work and we know it. 

Knowledge Factory automates a consistent, rich, and flawless entertainment for a one-to-one connection between your brand and your audience.

Personalization of the user experience in the video entertainment industry is now a strategic imperative.

In this context, rich metadata plays a fundamental role: if the data delivered does not satisfy the user, then also the benefits of a personalized experience are lost. Knowledge Factory is ContentWise’s advanced suite of tools for TV metadata ingestion, augmentation, and publishing. It enables operators to generate and deliver richer, more meaningful, and deeply-linked metadata for digital content, to provide users with the value they deserve.


Source Integration. 

Source and merge metadata from virtually any 3rd-party provider



Enriches metadata by integrating dishomogeneous information.


Central Hub

A single management and publishing point for all metadata.


Editorial Workflow

Trigger and manager a workflow only when needed.