The Driverless TV User Experience

Renato Bonomini, VP Global Pre-Sales at ContentWise, talks on stage at NAB Show 2017 about user experience automation, personalization and catalog curation at scale for pay TV, VOD, OTT TV and broadcast.

Full-Page Optimization

UX Engine controls not just elements inside a predefined carousel or “widget” but it also reorganizes layout elements themselves, extending personalization to the entire page.

User-Tailored Genres

ContentWise reorganizes content in user customized genres and automatically suggest the ones that resonate with user’s taste and context.

AI-Assisted Editorial Control

ContentWise can seamlessly blend the two approaches, enabling use cases where editorial selection recipes are enhanced by algorithmic personalization.