Renato Bonomini, VP Global Pre-Sales at ContentWise, talks on stage at NAB Show 2017 about user experience automation, personalization and catalog curation at scale for pay TV, VOD, OTT TV and broadcast.
UX Engine controls not just elements inside a predefined carousel or “widget” but it also reorganizes layout elements themselves, extending personalization to the entire page.
ContentWise reorganizes content in user customized genres and automatically suggest the ones that resonate with user’s taste and context.
AI-Assisted Editorial Control
ContentWise can seamlessly blend the two approaches, enabling use cases where editorial selection recipes are enhanced by algorithmic personalization.