Webinar recording

For many organizations, the road to effective UX personalization has been uncharted territory, even before 2020 impact on users’ behaviors.

Content recommendation is today mainstream in the media landscape but it is not enough to engage users and build loyalty. With an abundance of choices where content is available and switching costs close to zero, the one-to-one personalization at all levels of the user experience is what makes customers stick and satisfied.

Watch this 1-hour video where Renato Bonomini, VP of Global Presales at ContentWise, draws a map of the journey that successful companies have taken but more importantly points out what pitfalls have been faced along the way.